Nismo Watch Concept: A Nissan GT-R for Your Wrist [Video]

Watches and cars go very well together.  So well, in fact, that I started a watch and car blog.  There have been a lot of watch and car combos over the years.  TAG Heuer and MercedesHublot and FerrariHublot and SennaGirard-Perregaux and FerrariOris and RAID Suisse-Paris Rally.  Breitling and Bentley.


The list goes on and on, but, they all have one thing in common.  They are watches with car themes.  Apart from a few exceptions where the watch pops off your wrist and into the car’s dash, or the Jaeger-LeCoultre that works as a key-less starter for an Aston Martin, there is no real connection between car and watch.  Until now…

Introducing the Nismo Watch Concept, an excellent mate to the Nissan GT-R.  The Nissan GT-R is one of the most technologically advanced cars out there, if not the most technologically advanced.  Likened to a Playstation on wheels, the GT-R has an electronic doo-dad for just about everything.


So, if Nissan was to create a watch that could keep up with the techa-Godzille supercar, it would have to be an awfully smart smartwatch, like full-scholarship to Oxford smart.  The Nismo Watch Concept certainly seems to fit the bill.

The Nismo smartwatch links the car, driver, phone and watch into one simple, wearable design.  Allowing a driver to monitor their own heart-rate and monitor the car’s average speed, fuel consumption and performance telematics, all-the-while linking to a smartphone via BlueTooth and a dedicated app, this watch is seriously connected.  Pleased with a particular lap?  You can even post your times to your favorite social media platform via the Nismo Watch Concept.  Hell, it’ll even tell you when your car is due for service.


I feel like this watch is more than just a concept.  Nissan has even designed a pretty cool box for their Nismo Watch made of tire rubber scraped off of a track.  The battery is charged via a USB and will last for about a week between charges.  For more info, check out these videos from and the press release below.

Press Release

Press Release


Nissan launches first smartwatch to connect car and driver performance

  • First smartwatch concept to connect driver and car
  • Nismo Watch showcases Nissan’s intent to deliver biometric data that enhances driver performance and efficiency
  • Nissan is investigating heart and brain monitoring technologies for future wearable tech

Rolle, Switzerland, 9th September, 2013, PRNewswire – Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.

The watch, unveiled today ahead of its display at the Frankfurt Motor Show (10th – 22nd September 2013), is Nissan’s first step into wearable technology and epitomises its ‘fan first’ approach to performance.

The Nissan Nismo Watch will allow drivers to:

  • monitor the efficiency of their vehicle with average speed and fuel consumption readings;
  • access vehicle telematics and performance data while on track;
  • capture biometric data via a heart rate monitor;
  • connect to the car using a smartphone app via Bluetooth Low Energy;
  • receive tailored car messages from Nissan;

Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe, commented: “Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.”

Earlier this year, Nissan launched the Nismo Lab – a bespoke, mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide – a cutting-edge performance analysis tool, that captures live biometric and telematics data from the race cars and Nissan Nismo Athletes during races.

Nismo’s vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech.

Three key technologies have already identified for future development:

  • ECG (Electrocardiogram)
  • to measure the intervals of the R-R rhythm of the heart, and identify early fatigue;
  • EEG (Electroencephalogram) Brainwave
  • to monitor the drivers’ levels of concentration and emotions, and help athletes to get ‘In The Zone’;
  • Skin Temperature to record core body temperature and hydration levels;

The Nismo Watch will also track and rate the user’s social performance across Facebook, Twitter, Pinterest and Instagram via Nissan’s proprietary Social Speed software.

The sleek Nismo Watch will be available in three colours – black, white and the flagship black and red. The watch design was inspired by the Nismo ring and is reflected in a seamless, futuristic and ergonomic design. The simple user interface can be controlled by two buttons and is secured onto the driver’s wrist via a simple snap-fit mechanism.

Even the packaging will have a unique n Nismo identity.

Dunsmore concluded: “We have brought the Nismo experience to life in every aspect of the watch, including its packaging, which will be made using tyres and rubber from the racetrack. As Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo’s heritage in racing into this futuristic innovation.”

The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.


Author: Nick Glasnovich

Founder & Executive Editor of

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