The Ferrari Golf Collection: Ferrari Goes Golfing
Fresh from the big book of automotive crossover branding, you will soon be able to buy Ferrari golf Equipment (which is kind of ironic since Ferrari only offers one car, the FF, that can even fit a golf bag in anywhere other than the passenger seat). The Prancing Horse has teamed up with COBRA PUMA GOLF to offer The Ferrari Golf Collection.
This partnership makes a lot of sense. I’m sure there are a lot of Ferrari owners who are also avid golfers. And, most importantly, Ferrari drivers are notorious for buying anything and everything emblazoned with the Prancing Horse. Not to mention, the huge popularity of Ferrari branded merchandise among the non-Ferrari-owning population.
Ferrari has a reputation of quality to maintain, so they do not take their partnerships lightly. Over the years, Ferrari has partnered with Girard-Perregaux, Panerai, Hublot, Tod’s and Montegrappa. To keep to this pattern of quality partners, Ferrari has joined forces with COBRA PUMA GOLF.
The Puma part is obvious. Puma has offered Ferrari inspired and branded shoes, luggage and apparel for years. I actually have a pair of Puma Ferrari driving shoes. They’re great. With The Ferrari Golf Collection apparel, Puma will continue that tradition. The Ferrari clothing will feature Puma’s top of the line fabrics and technology and incorporate cues from the cars, such as contrast stitching and Poltrana Frau Leather. To quote the Ferrari’s press release:
“This season, the Ferrari Golf Collection apparel features polos, knits, jackets and pants. The Ferrari Golf Tech Polo uses state of the art fabrics and technology such as COOLMAX® All Season, UPF 50+ and moisture wicking for a shirt that keeps you comfortable and stylish in any weather…The Ferrari Golf Leather Shoe is handcrafted in Italy with genuine full grain leather upper and sole…Utilizing PUMA®’s S2Quill technology, the shoe provides superior traction, stability and support while on course.
When coming up with The Ferrari Golf Collection COBRA Ferrari Driver, the two brands joined forces to develop a relatively unique design. Ferrari’s aerodynamic engineers studied COBRA’s ZL EncoreTM Driver and made some modifications to the shape. Not bad having a driver designed in Ferrari’s wind tunnels.
The modifications make the COBRA Ferrari Driver a better playing club by reducing drag, increasing club speed and maximizing distance. Since Ferrari considers everything they make a functional work of art, the COBRA Ferrari Driver comes with a Ferrari Leather headcover, Fujikura Motore Speeder Shaft, hand-stitched leather grip and a Ferrari Golf Collection Driver display box.
I don’t own a Ferrari. I would like one, but I don’t have one, yet. But, I do golf. And, I do really like Ferrari’s leather. I definitely would not say no to a Ferrari Golf Collection golf bag that looks like its made directly from the seat of a GT car. Take a look at the photos of some of the products from the Ferrari Golf Collection. Oh yeah, the collection is available on July 1, 2012.
THE FERRARI GOLF COLLECTION PRESS RELEASE:
“We saw an opportunity in the current marketplace to bring the Ferrari Golf Collection to life,” commented Bob Philion, President of COBRA PUMA GOLF. “It’s a high end collection the golf industry has never seen before; bringing together the best of COBRA PUMA GOLF enriched with the expertise of Ferrari in a superior product offering of equipment, apparel, accessories and footwear. We are thrilled to be working with Ferrari SpA on this long-term collection to bring a new, premium golf product line up to consumers.”
The culmination of the Ferrari Golf Collection lies in the COBRA Ferrari Driver, a true work of art designed and developed by COBRA PUMA GOLF equipment engineers with Ferrari SpA aerodynamics engineers. The result is a super premium, aerodynamic, multi-material design that delivers fast club head speed and exceptional distance. After studying the COBRA® ZL EncoreTM Driver Ferrari aerodynamics engineers suggested shape changes that would reduce drag coefficient, making the club swing easily through the air and resulting in more club head speed. These changes included new radii along the face perimeter, smoothing of the bottom sole surfaces and raising the trailing edge of the driver higher off the ground (to delay separation). These new designs along with multi-material construction reduce drag, increase club head speed and maximize distance.
“The Ferrari Golf Collection Driver is a work of art,” said Tom Preece, Vice President of Research and Development at COBRA PUMA GOLF. “We worked with Ferrari engineers to create a truly impressive driver that reduces drag and delivers fast club head speed. This results in maximized distance in a beautiful driver. To add to the allure, the driver features a hand-stitched leather grip, a headcover made from genuine Ferrari leather, a premium Fujikura® Motore Speeder Shaft and it is packaged up in a luxurious Ferrari Golf Collection Driver display box.”
The attention to detail, performance and style did not end with the driver. The Ferrari Golf Collection apparel, footwear and accessories fuse form, function and fashion in a collection of impeccable design. The accessory range features premium visors, belts, gloves, umbrellas and bags. A selection of the accessories, such as the Ferrari Golf Luxury Bag and Ferrari Golf Luxury Duffel, are crafted in Poltrana Frau Leather, the same leather used in Ferrari GT Cars.
The Ferrari Golf Leather Shoe is handcrafted in Italy with genuine full grain leather upper and sole. Available in white or black, the shoe is the epitome of fashion and technology. Utilizing PUMA®’s S2Quill technology, the shoe provides superior traction, stability and support while on course. The delicate stitching in the shoe is designed after the interior of a Ferrari car and the sleek silhouette is an understated, luxury look that will have heads turning all over the golf course.
The Ferrari Golf Collection will bring a new level of luxury, performance and style to consumers’ golf games around the world. The collection can be found in select golf retailers, select Ferrari Stores and select high end retailers starting in July, 2012. For a list of authorized retailers or for more information please visit www.ferrarigolfcollection.com.