Francois-Henry Bennahmias named as Audemars Piguet global General Manager ad Interim

Philippe Merk, the current Chief Executive Officer and the board of directors of Audemars Piguet Holding SA are parting ways due to “differences in company strategy.”  The AP board has named current Audemars Piguet (North America Inc.) CEO, Francois-Henry Bennahmias as the General Manager ad interim.

Mr. Bennahmias has been with AP since 1996 and has been CEO of APNA since 1999.  I can think of no one better to take the reigns of Audemars Piguet than Francois.  I wish him the best of luck and much success. 

Below please find the press release from Audemars Piguet Holding SA in Le Brassus, Switzerland:

Le Brassus, Switzerland, May, 24th 2012 

Due to differences in company strategy, the Board of Directors and Mr. Philippe Merk, Chief Executive Officer, have decided to terminate their collaboration. The Board appreciates the work accomplished these past years and wishes Mr. Merk continued success in his future endeavours.

The Board of Directors has nominated Mr. Francois-Henry Bennahmias to the position of General Manager ad interim. Mr. Bennahmias, 48 years of age, began his career at Audemars Piguet in 1996 and from 1997 he was Assistant Marketing and Sales Manager for Asia-Pacific and Europe.

In 1999 he was promoted to President and Chief Executive Officer of Audemars Piguet (North America Inc.) in New York. Owing to his solid commitment to AP and his dynamic personality, he has developed the brand with great success across the Atlantic.

The members of the Board wish him the same success in his new function and would like to take this opportunity to thank in advance the entire staff for their support.

On behalf of the Board of Directors of Audemars Piguet Holding SA

Jasmine Audemars, Chairwoman                                          Philippe Merk, Chief Executive Officer

Author: Nick Glasnovich

Founder & Executive Editor of

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