If buying a new Ferrari isn’t awesome enough, Ferrari now has a bespoke car department called The Project Ferrari Tailor Made Programme
. Through this program, Ferrari buyers who feel a new F12 Berlinetta isn’t exclusive enough can order a fully customized version of their favorite prancing horse.
The program offers three optional starting points. The Classica collection, which, according to Ferrari, “provides a modern twist on the styling cues and features of Maranello’s iconic GTs.” The Scuderia collection “takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries.” And thirdly, the Inedita collection “lives up to its name by introducing an element of experimentation and innovation in terms of styling, colours and materials.” I’ll take one of each please. Make mine a California, a 458 Italia and an F12 Berllinetta, respectively.
|Classica FF from TailorMade.Ferrari.com
|Scuderia 458 from TailorMade.Ferrari.com
I’ll let Ferrari explain the details of the program:
“The Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalized their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner. That prestigious past has now been revived through a programme that permits owners to specify every last detail of their Ferrari, from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours. All of which are the fruit of the ongoing research and development by the Ferrari Styling Centre, taking inspiration from the company’s core values of innovation, elegance and passion.”
Virtually the sky is the limit with the Tailor Made Programme. Owners get their own personal designer to help them along the way. This designer also guarantees “that the resulting cars are both unique and consistent with the Ferrari brand and its tradition,” which, I’m guessing, means they prevent an overly creative owner from ordering a glossy olive green FF with a pink mink fur interior. Once the car is designed and all of the details are hammered out, the client can track the car from the initial productions steps through delivery, which can take place in Maranello if so desired.
I can think of few ways cooler of getting a Ferrari. Don’t get me wrong, I’ll take one however I can get it. Maranello, I hope you’re listening.
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