Audemars Piguet Royal Oak Concept Laptimer Michael Schumacher AP Puts Forth a Their Best to Honor the Best.
May23

Audemars Piguet Royal Oak Concept Laptimer Michael Schumacher AP Puts Forth a Their Best to Honor the Best.

AP Puts Forth a Their Best to Honor the Best. The Audemars Piguet Royal Oak Concept Laptimer Michael Schumacher is the fourth Audemars Piguet Royal Oak Concept since the original bowed in 2002. AP’s Concepts always demonstrate the manufacture’s best and most innovative materials, techniques and technologies. And, as this watch honors Micheal Schumacher, who is arguably the greatest driver to have ever gripped a steering...

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Audemars Piguet Royal Oak Offshore Diver White Ceramic
Jan25

Audemars Piguet Royal Oak Offshore Diver White Ceramic

Audemars Piguet is huge into developing and using new materials in their watchmaking.  Tantalum, forged carbon, ceramic… AP has used some fascinating metals and composites.  But, if the 42 mm Audemars Piguet Royal Oak Offshore Diver White Ceramic (reference number 15707CB.OO.A010CA.01) is any indication, it seems like 2014 is Audemars Piguet’s year of white ceramic, or as should I say Super Ceramic (it’s a real...

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Audemars Piguet Royal Oak Concept GMT Tourbillon [SIHH 2014]
Nov30

Audemars Piguet Royal Oak Concept GMT Tourbillon [SIHH 2014]

The first thing you might notice about the new Audemars Piguet Royal Oak Concept GMT Tourbillon is that it is stark… very, very stark.  Audemars Piguet uses bright white ceramic and titanium to create a watch that is not dissimilar in appearance to a Star Wars Storm Trooper and is actually quite cool.   The Audemars Piguet Royal Oak Concept GMT Tourbillon is just the latest addition to the Audemars Piguet Royal Oak Concept...

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Audemars Piguet Royal Oak Offshore LeBron James Limited Edition: A Watch for King James [Video]
Sep29

Audemars Piguet Royal Oak Offshore LeBron James Limited Edition: A Watch for King James [Video]

Audemars Piguet loves their celebrity athlete sposkespeople.  Two of the most recent AP Ambassadors to get their own Audemars Piguets, Michael Schumacher and Leo Messi, are giants in their respective fields of Formula One racing and soccer (or football to our European readers).   So it’s about time that Audemars Piguet Brand Ambassador and Miami Heat star forward LeBron James gets his own limited edition AP.  Hell, the...

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Hugh Jackman, Top Gear and Audemars Piguet…
Jul22

Hugh Jackman, Top Gear and Audemars Piguet…

Now there’s a title I’d never thought I’d write.  But, there you go.  Confused?  Let me clarify.  Star of the new movie The Wolverine and Les Miserables and all-around good guy Hugh Jackman was the guest Star in a Reasonable Priced Car on yesterday’s episode (S20E4) of Top Gear. For someone who turned off the Vauxhall Astra’s air conditioning on a nearly 100 degree day to eke any hidden horsepower because...

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Audemars Piguet Equation of Time: AP Goes Solar
Oct28

Audemars Piguet Equation of Time: AP Goes Solar

Audemars Piguet Royal Oak Equation of Time There are a lot of perpetual calendars on the market, some more interesting than others.  But, Audemars Piguet takes the traditional perpetual calendar a step further with the Equation of Time.  So, I was delighted when I was offered the opportunity to get up close and personal with the Audemars Piguet Royal Oak Equation of Time. In addition to the usual and customary Perpetual Calendar, the...

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Audemars Piguet Royal Oak Offshore Michael Schumacher Limited Edition
Oct17

Audemars Piguet Royal Oak Offshore Michael Schumacher Limited Edition

Audemars Piguet Brand Ambassador Michael Schumacher Audemars Piguet Royal Oak Offshore Michael Schumacher Limited Edition After two years of being an official brand ambassador for Audemars Piguet, Michael Schumacher has his own limited edition watch, a watch he was instrumental in designing, no less.  The Audemars Piguet Royal Oak Offshore Michael Schumacher Limited Edition.  Not the most clever of names, but then they can’t all...

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Lamborghini Head Stephan Winkelmann, Monterey Classic Car Week & an Audemars Piguet Royal Oak Offshore
Aug22

Lamborghini Head Stephan Winkelmann, Monterey Classic Car Week & an Audemars Piguet Royal Oak Offshore

Lamborghini CEO Stephan Winkelmann Announcing Grande Giro It’s been a busy week for Automobili Lamborghini President & CEO Stephan Winkelmann.  First, at The Quail, A Motorsports Gathering in Monterey, California, he announces Lamborghini’s plans for their 50th Anniversary in 2013, which includes the Grande Giro Lamborghini 50º Anniversario, a 1200 km Lambo rally from Milan to the factory in Sant’Agata...

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Audemars Piguet Royal Oak Leo Messi Limited Edition: Tantalum Is Back
Jul03

Audemars Piguet Royal Oak Leo Messi Limited Edition: Tantalum Is Back

Soccer elite and Audemars Piguet brand ambassador Lionel Messi finally has his own watch, or rather his own three watches.  Meet the Audemars Piguet Royal Oak Leo Messi Limited Edition, the first limited edition of the new 41 mm Royal Oak Chronograph. Presented in three case materials, steel, rose gold and platinum, each of the 1000 pieces feature a tantalum bezel.  See above for the breakout.  I really like the rose gold.  The...

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Francois-Henry Bennahmias named as Audemars Piguet global General Manager ad Interim

Philippe Merk, the current Chief Executive Officer and the board of directors of Audemars Piguet Holding SA are parting ways due to “differences in company strategy.”  The AP board has named current Audemars Piguet (North America Inc.) CEO, Francois-Henry Bennahmias as the General Manager ad interim. Mr. Bennahmias has been with AP since 1996 and has been CEO of APNA since 1999.  I can think of no one better to take the...

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