2014 Cadillac ELR Saks Fifth Avenue Edition: It’s a Saks Cadillac Christmas
For the past 115 years, Saks Fifth Avenue has been a store where people of means go to shop for clothes, jewelry and $30,000 purses… you know, the essentials. Odds are if you want the fanciest, most expensive version of something, odds are Saks has it or could get it for you. That fact is even more true come the Christmas shopping season when the iconic New York department store releases the annual Saks Holiday Catalog full of lovely goodies like the one I’m writing about here.
This is TickTickVroom.com, so I’m obviously writing about either a super-rare watch or some Saks edition car. While I’m sure the 2013 Saks Holiday Catalog has some pretty cool timepieces, for this post I’m looking at the limited edition 2014 Cadillac ELR Saks Fifth Avenue Edition.
The Cadillac ELR is Caddy’s new plug-in hybrid. It’s a Caddified, luxury version of the Chevrolet Volt. And, like a lot of the new Cadillacs, the ELR is a very lovely vehicle. It’s also not cheap. A base Cadillac ELR starts at about $75,000. $75k is already a fairly high entry point, but when you add a $14,500 price bump, the $89,500 Saks Cadillac ELR (sorry, 2014 Cadillac ELR Saks Fifth Avenue Edition) is downright pricey.
Maybe the 2014 Saks Cadillac ELR is worth it. It is a very rare car. Cadillac will only produce 100 units. And, don’t forget, Saks has their name on it, so you can bank on some extra luxury. For example, the 2014 Cadillac ELR Saks Fifth Avenue Edition comes in an exclusive color scheme that very luxuriously named, a White Diamond exterior finish with either Jet Black or Light Cashmere interior.
Buyers of the Saks Cadillac ELR will also get an upgraded 240-volt charging station with installation and a “white-glove customer care” concierge service who serve as the point-of-contact between the ELR owner and Cadillac. Fancy.
The 2014 Cadillac ELR Saks Fifth Avenue Edition is obviously the star of the show, but Saks Fifth Avenue and Cadillac are also showing off a “Frozen Escalade” in the window of their flagship store on Fifth Avenue in NYC. Basically, there is a 2015 Cadillac Escalade that looks like it’s breaking through a block of ice. Sounds a bit familiar, actually. A few months ago, Rolls Royce had a very similar display in a Harrod’s window in London to debut the 2014 Rolls Royce Wraith. I guess Saks and Cadillac aren’t really stealing the idea from Harrod’s since Saks’ new president is Marigay McKee who happens to be the former Chief Merchant of Harrod’s. They’re just reusing a good idea.
Anyway, for more info, check out the press release below and be sure to peruse the 2013 Saks Holiday Catalog.
Cadillac ELR Saks Fifth Avenue Press Release
Cadillac Collaborates with Saks Fifth Avenue for 2013 Holiday Season
Exclusive White Diamond 2014 ELR offered in holiday catalog
DETROIT – Cadillac is collaborating with Saks Fifth Avenue this holiday season to create a unique window display featuring the all-new 2015 Escalade luxury SUV, and to offer an exclusive special-edition 2014 Saks Fifth Avenue ELR electrified luxury coupe through the 2013 Saks Holiday Catalog. Cadillac was also the official vehicle of Saks’ fall First LOOK Campaign.
Cadillac and Saks Fifth Avenue are rolling out their holiday festivities, hosting events at Saks retail stores in key markets with more events to follow throughout the fall and early winter.
On November 25, Cadillac and Saks Fifth Avenue will reveal a specially designed “Frozen Escalade” window display at the Saks flagship store near Rockefeller Center on Fifth Avenue in New York City. The display will feature a White Diamond 2015 Escalade with functioning light-emitting diode, or LED, running lamps, which appear embedded and breaking through a wall of ice.
This year’s Saks Fifth Avenue Holiday Catalog features the 2014 Saks Fifth Avenue Special Edition Cadillac ELR. This package, limited to 100 units, will include a 2014 Cadillac ELR with a White Diamond exterior paint color only available through this package. Buyers will be able to choose between a Jet Black or Light Cashmere interior. Also included is an upgraded 240-volt charging station with professional installation and applicable permits, valued at up to $3,000. To order, customers can call 1-855-SAKS-CAD (1-855-725-7223).
Owners of this 2014 Saks Fifth Avenue Special Edition ELR will also have their own ELR Concierge Representatives. Trained in white-glove customer care, the Concierge Representative is an additional point of contact beyond the customer’s Cadillac dealer for information on battery care, home charging, service scheduling, and news and updates by calling 1-855-INFO-ELR (1-855-463-6357).
The 2014 Saks Fifth Avenue Special Edition ELR package is priced at $89,500, which includes a $995 destination charge. Customers can order their vehicles now with delivery expected in March 2014.
“Our partnership with Saks Fifth Avenue embraces the brand’s sharp eyes for aesthetics, and puts the all-new 2014 ELR and the Cadillac brand front and center with buyers this holiday season,” said Melody Lee, Cadillac director of brand reputation strategy. “We are excited to be part of the Saks Holiday Catalogue and offer the limited-edition ELR exclusively to Saks customers.”